Facebook révise ses priorités et privilégie les amis et la famille

Facebook modifie profondément son fil d'actualité: les amis d'abord les contenus publics ensuite

Exit le fil d'actualité actuel qui a tendance à mettre en avant certains médias et certaines pages, place au fil qui va privilégier votre famille et vos amis et moins de posts concernant les médias.

Pour se démarquer de la concurrence et continuer d'être le réseau social numéro 1, Facebook doit donc faire en sorte que le temps passé par les utilisateurs sur le réseau soit utile et contribue à ce rapprochement. C'est sans aucun doute la plus grande modification effectuée par le réseau social au cours de ces dernières années.

Mark Zuckerberg a vu la lumière. Avec ce mouvement totalement assumé, Facebook semble en tout cas repartir sur l'idée d'être un réseau social, plus qu'une plateforme de contenus. Mais le boss anticipe: "Je sais qu'en prenant de telles décisions, le temps passé sur Facebook risque de chuter". C'est ainsi que les statuts, les photos et les vidéos mis en ligne par les proches seront affichés en priorité sur le fil d'actualité. " Avec cette mise à jour, nous prioriserons également les messages qui suscitent des conversations et des interactions significatives entre les gens ". "Comme par exemple des publications d'entreprises, de marques et de médias ".

En se basant sur ces observations, le réseau social va donc prendre un virage sérré dans les mois qui arrivent afin de permettre aux utilisateurs de trouver du contenu plus pertinent et d'avoir de meilleures interactions sociales.

" Les pages pourraient voient leur audience, le temps de visionnage de vidéos et leur trafic diminuer".

La nouvelle fonctionnalité inquiète les médias, qui voient les contenus postés sur leurs pages relégués au second plan et craignent d'importantes conséquences sur leur capacité à atteindre leurs lecteurs, à moins de sponsoriser des contenus sur le fil d'actualité. Ceci ne fait que reconnaitre encore plus l'efficacité de Facebook dans ce qui s'agit de "disséminer l'information et influencer l'opinion" et ceci dans le monde entier. Or, croit savoir le quotidien britannique, le réseau social pourrait réserver le fil d'actualité aux publications et discussions personnelles et "déplacer les contenus des pages et des éditeurs dans un espace distinct", que les internautes n'iront pas forcément visiter. Cela dépendra du nombre de personnes qui interagissent avec leurs publications, comme les commentaires et les mentions J'aime.

Mark Zuckerberg a déclaré qu'une refonte des produits de la société, en commençant par les modifications apportées aux algorithmes qui contrôlent le fil d'actualité, aiderait à répondre à ces préoccupations. "Les posts qui génèrent de la conversation, comme les vidéos en direct, seront favorisés".

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