Facebook Delays Home-Speaker Unveil Amid Data Crisis

Facebook Says It's Rolling Out New Privacy Controls, But I Don't Have Them Yet. (So I Guess We're Just Supposed to Trust Them or Something?)

Many small businesses would have availed of the Partner Categories feature, as they might not necessarily have had a large amount of their own customer data to draw insights from.

It questioned whether the company or its related or downstream agencies utilising the data on the social media platform have previously been engaged by any entity "to manipulate the Indian electoral process". It suggested this will make it faster for people to do things such as review the posts they have shared or reacted to, and to limit the information used to target ads at them. Cambridge Analytica is a player of some consequence; it claims credit for tilting the field in favour of the winners in a wide swath of elections - from Donald Trump in the US in 2016 to Nitish Kumar in his landslide win in Bihar over Lalu Prasad Yadav back in 2010. That information would be paired with data from the man's Facebook profile to put him into a bunch of categories: male, aged 30-49, coffee drinker, lives in Seattle.

Jennifer Grygiel, a Syracuse University professor of communications, said the new privacy settings and tools "are so obviously important to users that one has to wonder why this wasn't already done".

If we find developers that misused personally identifiable information, "we will ban them from our platform".

On the Settings page, there is a Privacy tab, click on it. There you have options of choosing who gets to see your Facebook profile pictures, friends list, and who can look you up using your cellphone number or email address.

"Zuck promised easier, better privacy controls 'in the coming weeks' eight years ago", Zeynep Tufekci, a University of North Carolina professor who studies social media, said on Twitter. The shortcuts include the access to protection like two-factor authentication, reviewing and deleting the private information. Mark Zuckerberg must find a "Goldilocks zone" where the privacy protections are calibrated by the state of digital maturity and levels of digital trust - and are "just right".

Facebook's founder and chief executive was sent a formal request to appear before MPs and answer questions regarding a growing scandal about user data last week. This, however does not mean the information mined by Facebook about you will disappear.

Earlier this week, Facebook was forced to deny reports that it had been logging people's call and SMS text history without their permission.

Facebook Inc. has decided not to unveil new home products at its major developer conference in May, in part because the public is currently so outraged about the social network's data-privacy practices, according to people familiar with the matter. Facebook used to make those transactions between brands and third-party marketing firms possible on its own advertising site, but the social network will be making that relationship less convenient over the next six months.

This is a risk reduction step for Facebook, as the company would not have as much control over how firms like Experian collect their information.

Disclosure: Larry Magid is CEO of ConnectSafely.org, a nonprofit internet safety organization that receives financial support from Facebook and other companies.

"The solution isn't shifting the burden to the user because the problem is the negative externalities of the business model".

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